“Business to Business Internet Marketing”
Barry Silverstein is the author of a great Internet marketing strategy book called, Business-to-Business Internet Marketing. Barry talks about how we are in the Age of the “e”, as in e-marketing, e-business, e-commerce, etc. The “e” representing the the influence the Internet on marketing, business, and our lives. My favorite reference that Barry makes is how Internet Addresses are the new 800 numbers. He says if you look at the bottom of most ads or on T.V. commercials, you’ll see a URL with a their website, which he claims is just another way the Internet is changing marketing. With the Internet, consumers can interact with a company and get immediate responses as opposed to waiting on hold on an 800 number.
Over the course of the chapters in Mr. Silverstein’s book, her goes over his Seven Proven Internet Marketing Strategies.
1. Generating and qualifying leads with the Internet
2. Using Internet events to promote products and services
3. Executing e-fulfillment
4. Building customer relationships with the Internet
5. Using or establishing business communities and exchanges
6. Using the Internet to create and manage partner programs
7. Selling with the Internet
This book is a great “how-to” get started and familiar with the world and evolution of Internet Marketing and a good read for someone in need of the capability to use the Internet to benefit their business.
